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InFocusETFs was created to be a digital promotion platform for exchange traded funds, serving those who are in an advisory or fiduciary role on behalf of investors. Specifically financial advisors, portfolio managers and investment committee members.

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InFocusETFs is a collaboration of professionals with extensive experience in branding, marketing and  investment product promotion, including decades of experience in the financial services industry.  Mike Bean, founder of InFocus, spent a decade helping build a successful ETF franchise of mostly ‘Smart Beta’ and actively managed ETFs, seeing assets grow from zero to over $45B.